Last week we wrapped helping Tourism Victoria for a fourth year at the Australian Tourism Exchange (ATE) 2018.
This is by far one of my more favorite shows that we participate in year on year for a few reasons; if you’ve read my previous blog posts on ATE you might be a little tired of hearing me bang on about it. Thankfully it’s not because the event is catered like it’s the last supper OR that it’s in a different city each year. It’s the fact that it’s an international show. A show that’s designed to attract local and overseas buyers in the tourism industry to engage with Australian tourism (1500 in fact). With that comes a lot of energy in the room, a high volume of service and a keen interest from delegates abroad in what Australia has to offer.For the last four years, we’ve helped Tourism Victoria to create an experience on their trade stand, which focuses on a unique aspect of Melbourne’s cultural identity. What better than our coffee culture?
Over the years there’s been a standard developed that now is expected by the returning delegates and vendors. “Melbourne has the best coffee” | “We’ve tried all of the coffee here at the event including the guys over at Canberra (Ona Coffee) but yours is the best”. Pretty humbling.
This year, in an effort to re-invent the coffee experience, we wanted to try something a little different. Back in 2015, we brought the first cafe experience to the ATE; now coffee stands are an integral part of the displays of other states. To create a point of difference, we set out to elevate the experience by transitioning our setup into something that you would witness at any of Melbourne’s top coffee destinations. A brew bar consisting of espresso, Aeropress and batch brews (filter). On the bench, we supplied a La Marzocco Linea 3 group, custom designed by specht_design with the Visit Victoria logo, and decked out the counter in brew bar paraphernalia to suit.
We set to create a line up that was a mixture of established and up and coming roasters, featuring a few different brew methods to highlight the various ways in which coffee is enjoyed in Melbourne. For the first time, we served our OMFG Blend alongside Wood & Co (Aaron Wood, ex-head roaster of Seven Seeds) and Wide Open Road (roasters for Wide Open Road, Terror Twilight, Heartattack
The service was incredibly well received, and we were thrilled to be able to showcase some outstanding roasters and offer a wider range of products - not least of all coffee roasted by our own hands. We can’t wait to brew for Perth in 2019!
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