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quality, reputation, advice, branding, challenges, hiring

The Biggest Challenges When Selecting a Coffee Cart

Mitch Babbs May 31, 2015

There are a lot of different providers out there—some more established than others—each with an offering that differs from the next. Ultimately it comes down to making an informed decision that fits around;

  • Pre-sale engagement
  • Desired service quality
  • The reputation of the company
  • Your budget/cost per head/cup
  • Available branding/sponsorship opportunities
  • Expected Return On Investment
  • Ongoing opportunity/relationship evaluation

All of these factors will contribute to an overall decision where some suppliers or companies come out on top of others. Among these, you might prioritise some aspects over others. At all times though, there are some detracting factors you should keep an eye out for. Namely:

  • Branded coffee carts
    Some coffee carts offer the opportunity for you to heighten your brand presence, while others don't. Ask yourself, is this company here to serve my interests, or their own? Coffee On Cue have the unique ability to manage branding/sponsorship opportunities from order to delivery. 

 

  • Quality of products being used
    What evidence is there that their product is of high quality? Can you see the kinds of ingredients they're working with, or are they keeping them out of sight?
  • Reputation
    What brands are the company currently working with? If you know this, ask yourself if they are aligned with your own. If you don't, perhaps it's time to do a little research into why that might be.

 

What is their anticipated output in a high volume environment? This may seem obvious, but the difference between a good and a great experience can largely depend on how a busy barista maintains their cool and works the crowd.

 

The questions you really need to ask yourself should be based on 'what do I really know about this company?'. If you'd like to know a little more about who we are and what we do, why not check out the rest of our website, or hit the button below.

 
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Tagged: quality, reputation, advice, branding, challenges, hiring

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