La Marzocco, behind the scenes, coffee machine, insights, machine, personal, wega
When I set out to make coffee for a living and make a living from coffee I learnt how to do so on many different pieces of equipment. There have been many lessons learnt along the way around types of machines, styles of setup, what grinder to use, and then what machine to use.
Conferences, advice, aime, behind the scenes, exhibition, helpful, tradeshow
I say this to my team all the time: failing to plan is planning to fail. I learned it in my days at Apple and it’s remained true through everything I’ve done since. You need to line up the ducks of suppliers, resources, and measurements, then knock them all down with a tight schedule. As I mentioned in last week’s post, I learned a lot of lessons.
events, mcec, aime, behind the scenes
Last month we did something we haven’t yet done before: we took a punt and decided to exhibit at our own trade show. It’s called the Asia-Pacific Incentives and Meetings Expo, or AIME for short. It’s a coming together of meeting planners, venues, hoteliers and event services personnel to the Asia-Pacific market. Similar to ATE, it’s a combination of.
grinder, La Marzocco, scales, behind the scenes, GS3, yield
It was once said that making a great cup of coffee is an art, doing it repetitively day in and day out is a science. Homogeneity is the goal.
stress relief, time, advice, behind the scenes, booking, early, organisation, preparation
Imagine this: you're a week out from your trade show booth or corporate event and you realise you’ve forgotten something. Somewhere, niggling at the back of your brain, the idea nags that you’re missing some essential part of the experience.
taste test, behind the scenes, cupping, industry beans
One of the things that I’m really big on is not only standing behind the coffee machine and serving awesome coffee at events, but getting down and dirty with the coffee process. This week the Coffee On Cue team and I were at Industry Beans when we were invited for an impromptu “cupping”. And no, I’m not talking about the massage variety here: more a.
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