The trade show industry accounts for a lot of new business for companies within Australia, with many venues being completely booked out through the year. Because of the high demand from Australian businesses, more venues are being constructed to cater for these events that allow buyers and sellers to network more effectively. This happens at all levels of business including retailers, wholesalers, distributors, importers and manufacturers.
The increased popularity and huge opportunity that a trade show represents for new business means that every effort has to be made to stand out from the crowd. Great people and interesting presentations are important, but sometimes little things can undo all your hard work. For example, if you’ve decided to provide a complimentary coffee service at your booth and you’re using regular trade show coffee, you might later see social media comments that label your booth as ‘the booth where the coffee sucked!’
Little things do matter, so think about these points when you consider utilising a mobile coffee cart at your next trade show event.
Why It’s So Important
When you offer a person something to drink while they get information from your booth about your product or service, you want to make a good first impression. The facilities that most trade booths supply mean that this is very difficult to achieve unless you’re happy with providing a stock-standard first impression and an esky full of bottled water. Or, you could employ the services of an inexperienced twenty something looking for a quick buck to man your coffee stand, who will serve lukewarm coffee or tea, as this seems to be the limit of most people’s mobile barista skills and it is the main reason that trade show coffee sucks.
Make Your Booth the Centre of Attention
You were probably already planning to enhance your trade booth with perfectly attired staff, fantastic presentations and an expensive booth design that will catch potential customers eye's. But, none of this will take away from the fact that your coffee sucks. Instead, why not opt to stand out by offering the best trade show coffee available. A coffee catering cart featuring locally roasted coffee is a great way to attract attention and to ensure that almost everyone stops at your booth, especially when they see the queue of people for your coffee. The freshly brewed coffee smell will drift through the venue, drawing people to your booth.
A Way to Stand Out – Value for Money
This is an affordable way to build buzz and be remembered by everyone attending the trade show. The trade show coffee you provide may seem like a minor thing but by turning a negative (coffee that normally sucks) into a positive (providing café quality coffee) you can make a huge difference in how your company is perceived, bringing positive associations to your brand's product or service image.
If you would like to get more information about providing great coffee at your next trade show booth then contact Coffee on Cue today!