Events are one of the best ways to meet and forge relationships with clients, partners, industry peers and company staff. With lots of factors coming together to make an event successful, such as attendees, speakers, presentations, catering and venue choice, organising events can be an extremely complex affair and can result in companies losing face in the absence of proper planning and coordination.
Planning: Plan a couple of months beforehand to avoid unnecessary complications as you head closer to the event date. Select a team of people that can be depended on for different tasks and carefully coordinate each detail so that nothing is missed. Decide on the look and feel of the event, and plan out the necessary logistics accordingly.
Invitations: Invite people in such a way that they’d feel excited enough about the prospect of attending your corporate event, instead of staying back in their offices. Provide event content that includes things like live talks and shows in keeping with the theme of your product or service. Make it prestigious by inviting a local celebrity. Consider offering gifts to attendees. You could have these sponsored by local companies to reduce costs.
Promotion: Based on your target audience and the theme of your event, promote it using viable marketing channels, especially via social media channels. Facebook is the most popular social media platform used by almost everyone and it’s easy to promote the event through creating a page and paid advertising. Interested people will share it among their friends.
Email newsletters (EDM) to existing clients detailing the event schedule and different programs. Twitter can be used effectively if you have a large follower base. Contact your local press outlets and post the event details on viewing boards in local cafes and supermarkets. Give specific, beneficial reasons for people to want to join the event.
Provide Great Coffee: One of the key essentials for a successful event is the catering. Corporate events are used by executives to network and the catering supplied should complement this. Having a mobile coffee cart is a great addition to any event’s menu.
By providing cafe quality coffee, you’ll ensure that participants stay awake and energised through the day. It also provides a great opportunity for people to network and if you’re providing great coffee, you won’t have issues getting people to your next event.
By ensuring you utilise a locally roasted coffee, served by experienced professionals, your guests will certainly appreciate the warm hospitality.
Mobile baristas and coffee carts are practical for events as they’re portable, affordable and can handle almost all levels of demand. Espresso coffee catering can be the defining beverage solution for your corporate event.
Coffee on Cue provides such a service. Based on how many guests will be in attendance, you can decide the number of coffee breaks you want, such as before sessions, morning, lunch and afternoons. You can also get your own branded trade stand featuring a mobile baristas, with amazing, cafe quality coffee. Contact Coffee on Cue today to discuss your corporate event needs.